• Decades of industry knowledge with an established and trusted brand.

• Made by entrepreneurs for entrepreneurs. We are not just digital, we are pure bread entrepreneurs.

• National deep-rooted relationships allowing us to index your brand on national sites and publications.

• A team of experts with a minimum of 5 years of experience in their department. 

• We are not just marketing; we are strategizing, planning, developing, creating and consulting YOU!

• Having our parent company and subsidiaries gives us an advantage like no other. We are a full circle business engine.

• An influencer/celebrity network that we can tap into at anytime to drive awareness, build, brand and grow.

• A vision of excellence. A commitment of partnership. A duty and commitment for results.  

PR is one of the most undervalued franchise expansion tools we have at our disposal as franchisors. Maybe you have tried it and it has rendered fruitless results. That is because of the message and/or the distribution of the content: NOT because PR doesn’t work. In fact, PR is one of our largest lead generators, but again, it will come from a powerful message with linked content and an effective strategy to get the prospective franchisee to YOU! Digital Works Media® distributes our perfectly written, NON- spammy content to over 250 media outlets from Yahoo Finance to Biz Journal and hundreds more. We will write NEWSWORTHY content that converts!

Your Website and Search Engine Optimization

Search Engine Optimization (SEO) begins with knowing where you currently stand along with the knowledge of what and how critically important it really is for ranking; only then can you determine where to start. Digital Works Media starts with this very large but short question, “Do you have website superiority?” If not, we need to begin there! Websites need to be captivating and your franchise opportunities page needs to read like a beautifully scripted masterpiece- otherwise, you will NOT convert. SEO ties in with all undertakings in our multi-faceted digital solution for marketing. Our DWM marketing team will start with on-site SEO to ensure that your site is poised to be found when prospective clients or franchisees enter search queries related to business opportunities, franchises and best companies. There are many steps that we take to optimize your website. We will continue to monitor your site’s search performance and optimize all new content for search.

As part of a holistic content and SEO strategy it’s essential to build quality links to your site. This is one of the hardest things to do, and something most digital marketers fall short on. One of the most effective ways to build inbound links to your site is to guest blog on other quality sites. If you thought writing blog posts takes a lot of time, guest blogging takes it up a notch, but have no fear! Our team understands the importance of getting you valuable links and knows how to find the most relevant blogs to be featured on.

Social media

Social media is the most under-monetized set of platforms for organic reach in today’s digital landscape. Many businesses fail to understand the importance of “QUALITY CONTENT.”  Quality content, along with the right message EXPANDS YOUR BRAND. DWM succeeds because we understand your audience. We gear your content to be so attractive and appealing for both the consumer and the prospective franchisee that it is of dual benefit. Through video production, graphic design, and real content developed by you, we will transform your brand into what appears to already be a global success. Paid social media techniques are essential to delivering content to your target audience as well, but, there is such a thing as “relevancy scoring.” Most do not understand that if you’re not targeting properly you will NOT have a high relevancy score, and consequently, you will NOT reach the right audience. We use a variety of tools to deliver content across a mix of social networks, including Facebook, Instagram, Twitter, and LinkedIn. These tools allow us to deliver the right message to the right people at the right time which increases relevancy, reach, and returns.

Email

E-mail marking is primitive, right? WRONG! So many fail to see the value in this single strategy. DWM is a mixed bag of tricks and techniques including e-mail marketing- but not just any e-mail marketing. We build mini-website platforms that deliver to the right audience at the right time to avoid the thick SPAM filters. Our e-mails have enticing subject lines, hot and fresh content and deliver useful information. Do not think that an open rate of 17% is bad… It only takes one open to expand into your next city!

Paid Advertising

Organic social media and e-mail marketing are great distribution channels but they’re limited by their reach to your target audience. While we do link up with large social groups that extend further than your following, it is important to understand that in order to extend the reach of your messaging we also have the option to deploy our strong and proven paid advertising techniques. These techniques will distribute your content to your target audience via paid search, paid social media, sponsored content and display advertising. We don’t merely create a meritless ad and cross our fingers. Much work goes into the preparation of the content we are boosting. Whether it’s a video that draws in that perfect prospective franchisee or client, or a graphic with content that appeals to all entrepreneurs looking for the next hottest franchise opportunity, we put a lot of time and dedication into every dollar spent on paid ads. Having so much experience in paid ads, we navigate, rather than being navigated.

Reviews and Google My Business…

Are you in control of your location’s message? Are you watching Google My Business? Yelp reviews? We can guarantee you that your prospective franchisees are! If you are not looking sharp in the local marketplace you will surely not have a shot at the national marketing place. This is why Digital Works Media® expands our strategy into the local marketplace. While many lose focus on the broader picture, DWM ensures that you shine on a local and national level. Focusing in on your local landing pages, implementing change and taking control of the message, we can use each location as another reason why your franchise opportunity is the best! Further, we ensure that your ranking and the message is germane across all channels. We will even use the local platforms to boost your national campaign; it is a paradigm of marketing strategies that work in unity to drive your brand to the top!

ANALYTICS

Before we can implement a complete Conversion Rate Optimization (CRO) plan we will need to implement the appropriate web analytics tracking tools on your website to gain insight into user behavior. We’ll set up conversion tracking for both macro and micro conversions to accurately measure digital marketing success and return on investment.

• Examples of macro-conversions:

• Examples of micro-conversions:

• Making a purchase

  • Requesting a webinar

  • Subscribing to a service

  • Subscribing to an email list

  • Starting a trial

  • Adding a product to the cart

  • Downloading a lead magnet

• CONVERSION RATE OPTIMIZATION (CRO)

  Once analytics tracking is in place we will implement a thorough CRO plan to. Webpage testing methods such as A/B tests and multivariate tests will allow us to optimize each of your landing pages to ensure the page design and copy is delivering the most conversions possible. We also track numerous engagement metrics such as your bounce rate, pages per session, and average time on site to deliver the best user experience. Many franchisors forget that the target audience is EVERYONE and therefore everyone’s experience on your digital sites have to be attractive and in your face! With our tracking tools we will have a window into the visitor’s behaviors and make the necessary changes as we continue campaigning for maximized results.

INBOUND MARKETING AND CONTENT STRATEGY

Inbound marketing is a technique used to attract customers to your products and services via original content. Typically delivered in the form of blog articles, videos, lead magnets, and social media posts, this content builds trust with potential customers by providing them with something they value.

Blog

Providing consistently valuable content for your target audience is a time-intensive process involving a significant amount of research, writing, editing, publishing, and distributing. Let us take care of all of that for you. Our skilled team of content creators will produce monthly articles on topics relevant to who you are, why your franchise is the best, expansion and a wide variety of topics that are distributed through professional email campaigns that link directly to your website and your franchise inquiry forms.

Video Production

Videos are a valuable and powerful way to tell your brand’s story. They showcase your product or service while engaging with your target audience. Videos that are compelling, interesting, and emotionally engaging storytelling are tools that can make your business come to life online. There are a lot of pieces involved in developing a compelling video but our extensive experience has taught us what people want to see, what they respect as quality and how that converts to lead generating in franchising.